Digital Transformation: The Critical Role of Design

Skilled and experienced designers of digital products will help your organisation by providing a fresh and pragmatic perspective on your digital transformation. They will work quickly and efficiently to design the best possible digital business tools, processes and products – and bring excellence to your digital delivery processes. The right designers can accelerate and elevate your transformation project – whether focusing on a specific aspect, or driving end-to-end delivery. 

An expert designer combines the skills of both user interface (UI) and user experience (UX) design. Understanding your objectives and desired functionalities, they will research the needs and pain points of your customers or users, and find ways to address them. They map out user journeys and information architecture, determining how people will engage with your digital processes and products.

Working within this UX framework, they develop the detailed ‘look and feel’ of the UI to create an intuitive brand experience. As digital products are dynamic rather than static, the designer also thinks in terms of interaction and dynamic content. Having proficiency in both UI and UX enables the designer to move seamlessly between the broad overview and fine detail of your digital products.

An experienced designer will test and validate the product design approach before software engineering proceeds. They design the interface screens that your users or customers will move through to achieve their objectives – and ensure that the user journey is as intuitive and frictionless as possible. 

The designer will then create and test high-fidelity interactive prototypes with users to obtain their feedback. In this way, they shorten feedback loops and can iterate quickly and incrementally. Presenting even a small set of screen designs can make it easier for non-technical stakeholders to imagine a real working product – and provide valuable feedback. This prototyping is also a great vehicle for building positive momentum and buy-in across your organisation.

In summary, an expert digital product designer can bring many valuable capabilities and benefits to your business – helping you to:

• Elevate the quality and recognition of product design in your organisation.

• Design and deliver whole products or features end-to-end.

• Radically increase the speed and quality of delivery.

• Remove any barriers from designing products quickly and effectively.

• Improve process around design/engineering handoffs.

• Introduce and utilise the latest product design methodologies.

• Champion a customer-centric and user-focused view.

• Stay up-to-date with the latest design technology and tools.

• Ensure your product provides the best experience for users and customers.