Key types of digital transformation

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Data transformation

A vital goal of digital transformation is to take the information that exists across your business, and make it accessible and usable wherever it is needed, in order to create new value. By having all your business information available as data, you then enable all the other opportunities of digital transformation to increase efficiency, generate analytics insights, enhance decision-making, improve experiences, and drive new revenues. 

Customer experience transformation

To provide exceptional omnichannel customer experiences, your organisation needs a shared technology stack built around microservices and APIs. This enables you to provide a seamless customer experience – which integrates your digital and physical services with an omnichannel contact platform for automated voice, chat, and email management. Monitoring and understanding each step in the customer journey gives you a better view of any problems – and the insights to make continuous improvements to your CX.

Employee experience transformation

The pandemic has already forced organisations to digitally transform the way their employees work, particularly in the area of remote working. Digital transformation enables companies to better support and retain talented people, helping them be more productive. You can give your employees access to the right tools and technology to do their jobs more easily and effectively. You can also create training and development opportunities that empower employees to fulfil their career aspirations – and gives you a more skilled and effective workforce.

Cloud transformation

Most organisations are now in transition from on-premises IT – and are migrating to the cloud. Cloud technologies do more than help you reduce costs on in-house infrastructure. Cloud provides the foundation for your operations to be more agile, efficient, scalable and collaborative. It gives you the flexibility to create or modify business processes quickly and easily, improve customer experience, and adapt to changing business and market demands.

DevOps transformation

In a modern enterprise organisation, software development and operations are vital to enable business processes, products and services. Digital transformation helps you improve this by providing the ideal environment for DevOps. You can give DevOps teams the latest digital tools to accelerate and automate working processes, helping them build, run and improve applications quickly and reliably. 

Product and service transformation

Digital transformation of your organisation enables a complete rethink of the products and services you offer to your customers – and how you deliver them. This could involve selling a familiar product or content in a new digital format. It enables organisations to deliver their products and services via mobile apps, so customers can engage anywhere and anytime. Companies can connect multiple digital capabilities to create new products and services.

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